From Westbank:

Our goals are stunningly ambitious. We want to rethink the way you shop, the way you connect, the way you work, the way you travel, the way you eat and what you eat, the way you meet friends, the way you love, the way you listen and what you listen to, the way you learn and are inspired, the way you create, experiment and explore, the way you see and try new things, the way you enjoy beauty, how you experience nature, what it means to be healthy, the culture you are a part of, the footprint you leave, the place you call home, the architecture of your world – the way you live life. These are our goals. Be part of this audacious journey with us.